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Ep 358. Elasticity of Demand, Snap Judgments, Capital Allocation, and Judging Growth Capex

Focused Compounding

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Is Under Armor a Great Product?

I would just be worried a little bit more that it could bee, i guess what i would worry about is that people buy a product like it that's not from the company. That's what was kind o a point about under armor. If they develop the brand so that it's like a brand like nike, right? Then you can have a lot of success on the basis of the brand. But a lot of times, i think they just mean certain athletic where that in the style of under armer, and that they lost a lot of sales to that at different places that i had a lot of the same features.

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