2min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Product: Slack CPO Noah Weiss on How to Master Product-Led-Growth, The Biggest Mistakes Founders Make When Scaling Into Enterprise & What Needs to Change with your Product, Team and Processes when Scaling From PLG to Enterprise

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

The Importance of Speed in a Rich Text Editor

We bought this company that was kind of a lightweight, wiki, text editor. And we tried to incorporate it as a very basic, wisewig document composer in Slack. We were like, well, obviously you would need hosts in Slack. It's like a message about its richer, more formatted, more visually appealing. For many reasons, this seemed obvious and yet when we launched it, it really got very low adoption. I'm fascinated. What you know is this big in you that you thought passed all internal checks and then didn't hit with the public? And what did you learn?

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