Building Like You're KIND
In the Sauce
The Evolution of Merchandising
I think a lot of plant based has sort of fallen into dairy over the last decade, you know, probably because produce buyers tend to be more commodity focused and meat buyers similarly. And now I think it's interesting to just watch the stores try to figure out. People aren't necessarily shopping by the attribute. They're shopping for like, how they use it. So we're seeing a lot of traction in what I call more occasion based merchandising is with one of our partner companies, Belgian boys.
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