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2min chapter
Buy it for Life (BIFL). Save AND splurge?
Round Table China
Intro
This chapter explores the philosophy of long-termism in consumer habits, advocating for the investment in durable and high-quality products. It discusses how a shift towards 'buy it for life' marketing reflects a growing consumer desire to prioritize longevity over frequent purchasing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode