How to Lower the Probability of a Product's Happening

If you're worried about your product or service being a flop, write down the benefits of it happening. Write down five to ten actions that you can take to lower the impact of its happening. Don't give everything away at first and always keep some powder dry. Always have room to move down in price but also up in value. So if it does happen, you can lower the impact there. Next thing is, build it in a way that allows you to dismantle it all and re package it all for free as valuable, free content.