4min chapter

Finding Our Way cover image

34: Design leadership to support organizational transformation (ft. Rachel Kobetz)

Finding Our Way

CHAPTER

Change Management

Sally Kohn: I'd like to go back a little bit and ask about this wholesale reshuffling of design away from your brands and toward journeys. How did you reach out to and engage that population as part of this change management process? She says it wasn't just happening to design, right? This was happening across the whole company. But she didn't find that we had people that were unhappy in that way.Kohn: In fact, they were more galvanized to our vision of where we're trying to head to become an experienced company.

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