The Best One Yet cover image

🥱 “I dream of Pikachu” — Pokemon Sleep’s Humblebrag. KFC’s nugget nuance. The Strip Mall’s real estate resurgence.

The Best One Yet

CHAPTER

Pokemon Sleep: The Most Lethargic App Ever Hit Number One in the App Store

Two weeks ago, the legendary card game from our childhoods launched Pokemon sleep. This is an app you use while you're sleeping to improve your sleep. It's reportedly earning $130,000 a day in revenue while you sleep. Yet he's this app is worth more than your entire Pokemon card collection,. And it's blowing up because Pokemon sleep gamifies our slumber.

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