The style of selling is quite different in Asia where you will have these big live streams and people are used to watching them. British consumers younger consumers aren't really used to that kind of behavior and buying those things. There's also a trust element as well where people still don't really know How likely they are to get their product on time whether they're money safe through the platform. And I think that will change over time. Is tik tok the only social media app that has a chance of turning itself into a place for ecommerce and payments? Elon Musk has talked about the idea of Twitter doing the same thing Yeah, Musk has spoken about payments and obviously he has a huge payments