Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
Is B2B Marketing More Personal?
In many cases, the differences between most products out there are minor. Where we achieve success is what we refer to as business to human because end of the day you're selling to a person. I find that often B2B marketing is more personal, is more tailored to a specific individual or type of customer than broad marketing which seems counterintuitive.
Play episode from 07:15
Transcript
