Culture First with Damon Klotz cover image

Dr. Marcus Collins on why culture is a cheat code for success

Culture First with Damon Klotz

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Balancing Collective Identity and Individual Narratives in Culture

This chapter delves into the interplay between collective identity and individualism in cultural branding. It highlights the importance of consistent narratives that adapt to diverse audiences and enhance employee belonging through effective storytelling and memetics.

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