What in the World Happened in Drinks in 2023?
VinePair Podcast
00:00
The Decline and Controversy Surrounding Bud Light in 2023
This chapter analyzes the mismanagement of a crisis and the continued decline of Bud Light as a brand in 2023. It emphasizes the importance of clear action in the face of controversy and suggests that bad business decisions were made due to corporate culture and lack of market understanding.
Play episode from 04:55
Transcript
