The Price That Bleeds Your Business Can Save Your Business

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Mark and venite decided to buy their stock from big box stores at retail prices. They would then sell them to their customers at the same price they paid. Mark had faith that he could eventually get the suppliers on board, so he made a move that raised the pressure even higher. This is a canonical example of a classic theory from an early episode of masters: The price that bleeds your business can save your business.

Marc Lore is all too familiar with leaping into the unknown. He’s made leaps of faith as the founder of Diapers.com, Jet.com, the CEO of Walmart U.S. e-commerce, and now, as a part owner of NBA/WNBA teams, along with Telosa, a city that he’s announced he’s building from scratch. One thing he’s learned from all of these audacious endeavors: you can’t leap alone. You need to convince your team, and more importantly, your customers to leap with you. As you’ll hear in this episode, Lore’s many leaps have evolved the way he assesses the risk involved. And each time, he's refined his method for bringing others – including customers, investors, co-founders and suppliers – along with him.

Listen to Mark Lore on Rapid Response: https://link.chtbl.com/LoreMoSBlurb

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