My guest today is David Schonthal, a Clinical Professor of Innovation & Entrepreneurship at Northwestern University’s Kellogg School of Management, where he teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity. He is also a Senior Director of Business Design at IDEO.
The topic is his book The Human Element: Overcoming the Resistance That Awaits New Ideas 1st Edition.
In this episode of Trend Following Radio we discuss:
- New Ideas and Innovation
- The Human Element
- Improving the Idea
- Four Primary Frictions
- Apple Products
- Simplicity in Design
- Dating Apps
- Medical Innovations
Jump in!
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I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.
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