In sales, massive action is the one single thing that will generate your increased success more than any other. The 10X rule: If you want one thing, take massive action equal to at least 10 times. Act like a mad man when it comes to action and get completely unreasonable about what you think it will take to get the job done. In chapter 14, the power base. Work your power base. Never neglect your former customers. How much time do you have? It's actually a lie when you tell yourself you don't have enough time. Keep as much attention on people you just sold as you do on the people that you want to sell next.
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