Evil Genius with Russell Kane cover image

Father of bodybuilding, Joe Weider

Evil Genius with Russell Kane

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The Legacy of a Bodybuilding Pioneer

This chapter explores the transformative journey of a key figure in bodybuilding who bridged fitness with mainstream culture through innovative promotions and mentorship, particularly highlighting his relationship with Arnold Schwarzenegger. It delves into the complexities of his entrepreneurial ventures, from fitness magazines to supplement sales, while balancing humor with critiques of his egotistical nature and controversial practices within the industry. The conversation also addresses the long-term implications of body image standards in sports, including the impact of steroid use on athletes' health.

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