Behind the Winning Idea – 'Dirt for Good'
The WARC Podcast
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The Dirt Is Good: A New Generation of Brands
Unilever conducted global research both with children as well as parents. We could not be a brand rooted on child development without being able to understand this very human truth through the eyes of kids. That point of view and understanding of kids and child development is also what helps us resonate with parents. And then secondly, as I mentioned we obviously did also talk to parents who are ultimately the ones who purchased the product.
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