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#58 James & Per & Mattias have beards

UX Podcast

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How to Increase Engagement With Social Media

We're starting to understand the behavior of psychology of it and the triggers. What triggers can we put in place to help us achieve a certain goal? And sometimes a picture is more useful as a trigger or part of the trigger. But you're right, there's a pattern to all the... Well, we found just a couple of months ago, and it's still for a customer in the business to business side of things,. They always posted these positive inputs on their Facebook and Twitter accounts but they didn't get any engagement with that. The interaction went up and the engagement with the content went up like hundreds of percent.

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