Does this sound familiar? You've been told to follow a generic sales process

in order to achieve better results, but it's not working. You're feeling the pain

of wasted time and missed opportunities as you struggle to align with your

buyer's needs. It's time to break free from the ineffective actions and

discover a new approach that will truly improve your sales outcomes.

In this episode, you will be able to:

- Discover champion selling and advocacy strategies to boost your sales success.

- Learn the importance of building trust with champions and how it can drive your sales results.

- Gain insights on aligning your sales process with the needs of your buyers for better outcomes.

- Unlock the power of multithreading and engaging multiple stakeholders to close more deals.

- Harness the effectiveness of texting in your communication to increase sales engagement and conversions.

My special guest is

Darin Alpert, an experienced GTM professional and entrepreneur, joins

Kevin Dorsey on the Live Better Sell Better podcast to share his expertise on

aligning the sales process with buyer needs. With a background in founding

and selling companies, as well as receiving backing from renowned investor

Mark Cuban, Darren brings a wealth of knowledge and practical insights to

the discussion. Together, they delve into the importance of having a

champion or coach in the sales process, exploring the characteristics that

define a true champion and offering guidance on how to identify and develop

them. With a focus on multithreading and transforming champions into

advocates, Darren provides actionable strategies for maximizing sales

outcomes by aligning with the needs of buyers. Sales professionals looking to

enhance their success will find this episode to be a valuable resource.

The key moments in this episode are:

00:00:06 - Introduction

00:01:14 - The Importance of Champions

00:03:57 - Defining Champions, Coaches, and Mobilizers

00:06:11 - Challenges as a Buyer

00:09:02 - Buying Reputation

00:12:32 - The Importance of Communication and Understanding in Sales

00:13:34 - The Role of Salespeople as Consultants

00:14:53 - The Negative Impact of Speed in Sales

00:17:37 - The Importance of Multithreading in Sales

00:24:57 - The Importance of Customer Stories

00:26:07 - Buyers Prefer Talking to Yodas

00:27:32 - Power and Influence in Sales

00:29:03 - Leveraging Internal Champions

00:30:57 - Building Champions Through Product-Led Growth

Recap: expressing obligations and conditionals

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