Building a Brand With Squarespace

something i (and probably you) have struggled with our whole lives is thinking other people are cooler than us. seeing someone on social media or at a party and thinking, 'god, why are they so much cooler than me?' it's just a part of life. but recently, i have come to the conclusion that i don't think anyone is that cool. i think some people are just better than others at creating an illusion that they're cool. i actually might argue that the concept of coolness that we've all been living by our whole lives is a lie. the idea of coolness we have is completely fake. i would argue this. and that's what we're going to talk about today.

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