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TikTok Influencers and E-Commerce Insights
This chapter examines the impact of TikTok creators on product marketing, particularly within the teeth whitening niche, highlighting both their financial success and concerns about product authenticity. It discusses the challenges of e-commerce, emphasizing the importance of effective management and innovative strategies in a saturated market. Additionally, it explores the potential for viral beauty products and the transformative role of TikTok in reshaping consumer behavior and brand marketing.