Are You a Lateral or Vertical Thinker? Why Thinking Outside the Box is a Leader’s Superpower (with Paul Sloane, Innovation Consultant)
This New Way
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Latilateral Thinking in Action
In thei 19 70 twer a movie director called stephen spilbert, and he was given a commission by a studio to produce a film with the tentative title of jaws. And they built this shark, and the thing didn't work. The conventional approach would be, lets fix the shark. Let's bring in more technician. Let's really spend a lot of money to get this shark working. But he took a lateral approach. He said, let's eliminate the shark. letting's imply the shark with music. Imply it with with with with music. They found that imagining what was beneath the water was much more in than actually seeing it. That's autumn.
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