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How I Bought an $8 Million Company with a $1 Hat | Kevin Espiritu

Leveling Up with Eric Siu

CHAPTER

Exploring Offer Testing and Business Focus Evolution

This chapter explores the strategy of testing different offers for a survival site and a blog to optimize conversion rates, including examples such as discounts and giveaways. It also discusses the shift towards creating content and products, and its impact on revenue generation and business operations.

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