Taddon: I had the immense good fortune to work for Bob Iger for those 14 years and be part of a transformation, which is very similar to what we're doing at Pearson. Disney's start was 12 bucks, something and change. The heart of both companies is intellectual property. We have over 5,000 authors. You know, create content creators. And then you start to put that out with distribution, the ability for us now to go direct to a consumer.
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