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Masters of MEDDICC - How to build a sales team ready for battle with Richard Dufty - Episode #12

MASTERS OF MEDDICC

CHAPTER

How to Leverage Executives for Success

In the new subscription economy, I don't think winning and losing is the definition of success anymore. When you close your first 10 deals that renew and expand, you've got product market fit. That's when you're truly demonstrating real value because the selling is part of trust and assumption. And the reps invariably that figure that out first are the ones that are going to be the most successful,.

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