In business, and this is just a little thing I'll tell you that we're going to explain more in the book. In life, if you want to find a mate or have friends, guess what? You've got to at least be somewhat functional at talking to people. And while people won't admit it, it's usually pretty nice to talk to someone. So both you and the person you engage with will walk away thinking, you know, man, that was a nice conversation as you walk away.