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171 - Pat Williams: Mastery and Metaphors in Coaching

Coaches Rising

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The Power of Metaphor in Coaching

In 1970s, eight, when I finished my doctorate, I took advanced training in Eric Sonian hypnotherapy. He had a unique way of bringing up metaphors from the client's story stories and metaphors. The word metaphor comes from amfora, which is a Greek word that was a clay pot that was carried valuables. So if you think about the metaphor, our coaching and the use of the metaphor is a vehicle for transporting valuable information.

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