Roy Lee went from getting kicked out of Harvard and Columbia to building Cluely, one of the fastest-growing AI startups ever—going from 0 to $5 million ARR in just 3 months.
We go deep on Roy’s playbook for using controversy, virality, and content to get millions of views—and millions in ARR. You’ll learn why Roy intentionally designs content to spark outrage, how he leveraged Twitter to raise millions from top VCs within 24 hours, and his tactical advice for mastering the short-form algorithms that dominate attention today.
If you want an unfair advantage to scale your startup, this is a must-listen.
Why You Should Listen
- How Roy Lee mastered viral marketing to scale from 0 to $5M ARR in 3 months.
- Why controversy and shock value are the ultimate distribution hacks.
- Exactly how Roy raised $5M in 24 hours by leveraging Twitter virality.
- Why short-form content is the most underrated growth channel for startups today.
- The secret to X/Twitter's algorithm.
Keywords
Roy Lee, Cluely, viral marketing, startup growth, product market fit, AI startup, raising venture capital, short-form content, going viral, Twitter strategy
00:00:00 Intro
00:02:20 Getting Kicked Out of Harvard and Columbia
00:10:31 How Roy Engineered His Viral Moment
00:17:23 Launching Cluely and Hitting $5M ARR in 3 Months
00:20:49 Secrets to Mastering the Twitter Algorithm
00:28:21 The Formula Behind Virality
00:38:31 Leveraging TikTok, Instagram, and an Army of Creators
00:44:06 Retention Challenges and Future Product Vision
00:50:50 Roy’s Advice for Early-Stage Founders
Send me a message to let me know what you think!
