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Ep. 253 - The Heliotropic Effect: What it Is and How it Can Get You a Verdict

Sari Swears

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Strategic Storytelling in Trials

This chapter emphasizes the importance of engaging jurors through personal experiences and universal themes, using fear tactfully, and owning key concepts to make a strong impact during court proceedings. It also explores the heliotropic effect of fear genes on decision-making, the power of shared vulnerability and hope, biblical references to revealing truths, and the strategy of anticipating defenses subtly to strengthen case presentations.

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