i'm gensis er, born in 19 72, so i'm soof a classic genx. O, we sort of in the middle generation between the two cultural beermots and and economic and political beer moths of baby boomers and millennials. So noticing loads of really bad research on generations, loads of stereotypes and myths and cleches. Am, and that's a, that's what spurred the work. And the u k, i never understand why publishers do this. U k, and us, publishers are fond of a titling their books differently. It gets a little confusing, it does. I'm goig o have to explain to people, o, by both

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