i think a lot of the craft of social media is creating for the platform. Like, how many times have i made a tweet that's a hundred and 90 characters? And i'm like, all right, i need to find 60 i need a fine as a bunch of words. Well, now, yets use already. Yes, it's caus igtvdid so greatwel verdo thing of the future. Agtv did not float. It sank hard. Ye, like a rock. I don't know that tiktok, adding ten minute vidios, you know, waters it down in anyway.  It removes the restriction of what we were doing to

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