In this AI marketing podcast episode, Dan Sanchez and Ken Freire tackle the often cringe-inducing but crucial topic of thought leadership in the age of AI. They explore why the term gets a bad rap, how to redefine it with authenticity, and why standing out is more important now than ever in a sea of AI-generated, commodity content. They map out a practical path from professional to authority and argue that the world desperately needs more people willing to bring clarity, not confusion.
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Timestamps:
- 00:00 – Why thought leadership is awkward but necessary
- 01:00 – Defining authentic authority in the age of AI
- 03:00 – Why you can’t call yourself a thought leader
- 04:00 – Redefining thought leadership as deliberate influence
- 06:30 – Is there even room for more thought leaders?
- 08:00 – Why clarity is the antidote to content overload
- 10:00 – How Hormozi simplifies marketing for real impact
- 13:00 – The real path: from professional to expert to contributor to authority
- 18:00 – Why positioning as a student builds stronger authority
