Persuasive Technology

Every 40 seconds, our attention breaks. It takes an act of extreme self-awareness to even notice. That’s why Gloria Mark, a professor in the Department of Informatics at University of California, Irvine, started measuring the attention spans of office workers with scientific precision. What she has discovered is not simply an explosion of disruptive communications, but a pandemic of stress that has followed workers from their offices to their homes. She shares the latest findings from the “science of interruptions,” and how we can stop forfeiting our attention to the next notification, and the next one, ad nauseam.