#404 - Key Traits to Look for in Elite Sales Reps | Andrew Johnston
30 Minutes to President's Club | No-Nonsense Sales
00:00
The Art of Storytelling in Tech Sales
This chapter delves into the unique challenges of selling tech products, contrasting Superhuman's email client with Twilio's communication tools. It emphasizes the importance of storytelling in sales, showcasing how a compelling narrative can resonate with potential buyers and enhance sales effectiveness. Additionally, it covers techniques for evaluating sales candidates and managing uncomfortable conversations, highlighting the need for curiosity and authenticity in sales interactions.
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Transcript
