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4min chapter
#110: How to Create a “Homey” Homepage That Also Drives Conversions
Marketing Made Simple
How to Tell a Complete Story on Your Website
Storybrand teaches you how to tell a complete story by using what we call a brand script. A brand script is a tool that we use to help you clarify your message. It gives you just some space to write down the talking points for each of those pieces of your story. You position yourself as a guide with empathy and authority offering them a plan, giving them a call to action. The rest of your website should then contain pieces from that brand script.
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