RV 83 - Revamping Marketing Planning | The Revenue Formula
GTM Live
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The Hidden Cost of Running Lead Gen Ads
There's still quite a bit of a mess that needs to be cleaned up from that time. Average lead on paid social will become a customer at 0.3% which means your sales team talks or engages tries to engage with 333 people to close one customer Yeah, the data that I've seen is actually worse than thatTypically with these types of programs I see somewhere between one and every 500 become a close one customer to one and every thousand That can be fine when you have three reps But when you're a 50 million dollar company with 50 sales reps running the machine just gets so so inefficient.
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