You're Listening to Hidden Brain

In his book, the elements of choice, psychologist eric johnson explores the world of choice architecture. He studies why we fail to see that our decisions can be subtly biased by the way choices are presented to us. In nearly every domain of our lives, smart marketers and canny politicians are already using ideas from choice architecture to change what you buy or manipulate you at the ballot box. i want to look at different mechanisms that play a part in how people often make the wrong choice. We take care of our bodies with the gim the doctor and nutrition but should also focus on our minds just as much. This is hidden brain.