The Impossible to Control Synthetic Content Generation

Sally Kohn: It's really fascinating to think about the two major shifts that you alluded to in that last discussion. One is the transition of control from brands to fans and sort of user generated, social media generated kind of content going out there. And then of course, going yet another level into machines being able to do this. Is it the same kind of sets of challenges that you see now that we have more AI generated content out there?Kohn: There's a different issues that you're dealing with in this sort of second major shift. I'm seeing it as different because, and I almost think that the first set is harder because it's out of your control as a