5min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Social Media Giveth, then Taketh Away (345)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The $105 Billion Industry of Influencers

There's a little bit of a creator economy winter, if you will. Big companies are concerned about how much money is going to the creators. 95% of content creators out there don't use those platforms to leverage their overall brand and business. There's just so much gold in this market that it won't wear itself out right away.

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