2min chapter

How I Built This with Guy Raz cover image

Mitchell Gold + Bob Williams Home Furnishings: Mitchell Gold and Bob Williams

How I Built This with Guy Raz

CHAPTER

Do You Have a Great Relationship With the Factory?

When levits first hit stores in the fall of 19 89, did they just sell themselves? Was it a success from the beginning? Yes. It's sold right away. We convinced the stores to advertise so that draws customers in. The posters that bob did that were in the stores and the displays were beautiful. Nobody else could offer a 25 year warranty on the frame. Our frame would never become loose, because it was one pieceright t joint te one pice side construction. I'm you did some really smart things, but you didn't have to put this huge outlay of cash, which would have been hugely risky, to build a factory from the ground up.

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