The FMCG Guys cover image

268. Roger Dunn, Global Media Lead, Retail & Performance at Diageo: A Voice from the Brand

The FMCG Guys

00:00

One-Size Full Stack vs Composable Retail Media Platforms

Roger compares full-stack ease of tracking to composable best-in-breed benefits, noting attribution challenges across multiple platforms.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app