Ep 248: Bryan Alston, Greater Than - How Greater Than Became Inc’s #198th Fastest Growing Company In the US
DTC Podcast
00:00
Introduction
Greater Than was a struggling performance hydration brand until they met Brian Alston. He helped them uncover the most passionate part of their audience, lactating mothers. Since then they've scaled to 7 million with realistic plans on 75 million in the next three years. In this podcast you'll hear why brand matters less than you think, especially when you have ultimate product fit and organic community. You'll hear Brian's plan to train his best customers to be viral social media celebrities. And he'll give his take on why iOS 14 was actually good for D2C.
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