Stacking Growth | The B2B Marketing Podcast cover image

S3 E18 - Unpacking Organic Growth Strategy | Will Aitken @ Lavender

Stacking Growth | The B2B Marketing Podcast

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How to Build an Organic Content Strategy

Vidyard is a series de-company, Vidyard. Instead of trying to make it work internally, they just went and found it and built it internally by bringing the right people in. If you think that's an untapped market for you, social, community, go find someone to go build a team to do it for you. That pretty much would be my advice. I think you just need a creator, someone who's kind of full stack. And let them run, but entrust them a little bit as well," he says.

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