272 - The Golden Age of Marketing is Now | Full Funnel Summit Keynote
GTM Live
00:00
Is There a Framework for a Different Sales Process?
Inbound and outbound funnels are two distinct paths. The data that you use is going to be very different between those two things, which is why i recommend looking at them as two separate paths. Instead of using an m c l, you use some account engagement score as the first level of a pointd then you work down indo funnel. I would start to measure the success a little but deeper than that, and then the next because i think that the intent algrithms are flawed.
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