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The 3 Principles Of Radical Business Creativity - Gabor George Burt

The Mindvalley Podcast

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The Human Element Is to Multiply Joy and Divide Pain

i challenge every company that i work with to think of themselves as being in the business of multiplying joy and dividing pain, right? Four words. If you can do that, then you have your target audience's attention because that's what they want. They ultimately want to maximize their joy and alleviate as much pain as possible. To me, that's exactly the point of this final and most important principle, love.

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