The Importance of Storytelling in Marketing

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I still think that people get confused with the idea that every marketer understands how to write content. You can go write a great, leeward at blog posts and be successful. Something that is still missing a little bit when it comes to content these days is storytelling. And I think that's an important lesson for marketers and content creators alike.

Should you be concerned if your content doesn’t appeal to everyone?

According to BarBend’s Head of Brand, David Tao, you should embrace it because it’s actually one of your greatest strengths as a marketer. David and Daniel discuss the ways in which niche content gives you a competitive advantage and how to use it to gain a broader audience.

David also unveils his three biggest tips for scaling a company organically, including optimizing SEO strategy, using good design principles, and being consistent in your work, and explains the one marketing hill he would die on.

0:00 Intro/Background

4:07 Scaling Niche Companies

11:39 Scaling Organically

21:00 Growth Levers for Scaling BarBend

29:14 A Hill to Die On

Learn More About BarBend:

https://www.barbend.com

https://www.breakingmuscle.com

Follow David:

Instagram: https://www.instagram.com/davidthomastao

Twitter: https://www.twitter.com/d_tao

LinkedIn: https://www.linkedin.com/in/datao/

Email: david@barbend.com

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com