Kristin Lemkau (JP Morgan Chase) | Chase What Matters to The Consumer
The CMO Podcast
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The Importance of Brand Purpose
The company is trying to become much more of an e-commerce company. The only way we're really going to win that is by the customer understanding the brand and differentiating in their decision if your product is inherently commoditized. If you're not able to influence the consumer through traditional advertising, they have to deeply understand the brand's purpose in the product.
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