How Do You Know When to Show Your Conservative Cards and When to Tiptoe?

This is for, i guess, a candidate here at coco for ona, run it as a conservative montana state house here bosman. How do you know when to show your conservative cards and when to tiptoe in hopes of attracting independents and soft democrats? Im, i'm a bad person to ask because i lost my race. I lost by one point for a congressional seat, but i lost because i didn't tiptoe. You don't have to be obvious lice a jerk about it, but not tiptoeing around being a conservative.