Massively multiplayer: why gamers are the ultimate marketing opportunity
The Drum Podcast
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Gaming and Branding - It's Not Just About Brands
There is absolutely no brans creating ther own gamesa i mean, that's being around for ever. But what i think is different now, it goes back to that story telling. Brands are becoming smarter about the way they do that. It's not just to cune in your face a brand being positioned like a out of home advertising hoarding in a game. And you can also kindof drive revenue by inapt purchases, m and and that kind of thing. I hope to have just touched on a few examples there, which show it can be done. You haven't phed omt yet, but you now, mobile is one segment, then there is kind of piece you
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