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How a Former Mortician Cracked Dealers' #1 Profitability Issue | Peter Duffy Jr., CEO of Dealer Image Pro

Car Dealership Guy Podcast

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Revamping Dealership Presentation

This chapter emphasizes the crucial role of presentation in the car dealership industry, comparing it to the importance of a good smile. It explores the investments dealerships are making in studios and content creation as they shift towards showcasing personality and brand awareness. Additionally, the chapter highlights operational strategies, technology improvements, and a new media initiative aimed at providing valuable insights into dealership leadership.

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