The Key to Being Creative Is Combining the Unique Elements From Different Fields

The key to being creative is actually looking at different fields. What dubner was doing ten years ago today is like common practice right here, as original at the time. But today, that's not really what audience is it's not going to be novel. People are to be expecting it. So combining that with typical formula, that's how you find a new formula to push the envelope and become novel while reverse engineerig.