The Key to Being Creative Is Combining the Unique Elements From Different Fields

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The key to being creative is actually looking at different fields. What dubner was doing ten years ago today is like common practice right here, as original at the time. But today, that's not really what audience is it's not going to be novel. People are to be expecting it. So combining that with typical formula, that's how you find a new formula to push the envelope and become novel while reverse engineerig.

Ron Friedman, an award-winning social psychologist who specializes in human motivation. Ron has served on the faculty of the University of Rochester, Nazareth College, and Hobart and William Smith Colleges, and has consulted for some of the world’s most successful organizations. Ron's new book is Decoding Greatness: How the Best in the World Reverse Engineer Success. In this conversation, Ron shares how using reverse engineering helps to master new skills faster.

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